Kim Kardashian hooks up with 50 Cent by signing with 50′s cosmetic & fragrance company, Lighthouse Beauty, which he co-owns with his manager Chris Lighty to develop a new signature fragrance for reality show star.
Reality TV star Kim Kardashian has an unlikely coach preparing her for the launch of her first perfume-she’s signed a deal with 50 Cent’s fragrance company.
However, Kardashian insists the unnamed fragrance will be unlike other A-list endorsements, after inking a deal with the rapper’s company, Lighthouse Beauty-which will also market and distribute a line of 50 Cent-inspired colognes later this year (09).
She tells Women’s Wear Daily, “What’s so different about their approach is that they have worked so closely with me on all aspects of my fragrance, the bottle, the juice…so I can develop a product that truly represents me and speaks to my fans….the fragrance really captures who I am.”
Props: PR
