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In an interview with The Life Files, The Commissioner, Steve Stoute reveals the 50 Cent’s sneaker deal for his own line with Reebok was actually Jay-Z’s idea. Crazy! Both Stoute & Jay-Z share a joint venture called Translation Advertising which brings corporate brands to urban/Hip-Hop/multicultural markets through marketing of “urban” celebrities.

Stoute also shares that it was his idea that Jay-Z should have his own line at Reebok…a full length interview is on the way via The Life Files. Steve Stoute is also reponsible for many of Hip Hop’s artists connecting with Corporate America for endorsement opportunities see one of his deals after the jump…

Stoute hooked up Jadakiss with Reebok to pitch Allen Iverson’s sneakers in a commercial…TWICE. This was actually Jadakiss’ first ‘big look’ pitching something other than…well you know.

Also check out the Jay-Z/50 Cent Reebok commercial from back in the day:

Spotted @ RR

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