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Jadakiss is the new official pitchman for apparel company COOGI. Mentioning the label in his songs have definitely paid off; check out this behind the scenes footage of a recent photo shoot that took place in NYC of the MC with the raspy flow. And as you can see they will definitely be paying homage to the Notorious B.I.G. (and rightfully so) in the ads since he did help bring COOGI to the urban mainstream, as ‘Kiss recreates Biggie’s now icon pic where he countin’ his ones in a Coogi sweater. The ad campaign rolls out this ’09 Holiday season.

Spotted @ WoooHa


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