Kanye West drops a new video for “Coldest Winter” off 808’s & Heartbeak a year-and-a-half after the LP’s release. This version has a new mix than the one on the album. The video was directed by Nabil Elderkin who has worked with Yeezy of the videos for “Paranoid” & “Welcome To Heartbreak” both off 808’s.
Kanye does not appear in the video at all and Elderkin also shared that this was the first time Kanye was not involved in the editing process and was only presented a final version for approval. The video takes on a dark tone:
“This is definitely more of a haunting one. ‘Cause this is sort of a remix… This one he got into his production a little bit more.”